Welcome! I am the Howard J. and Geraldine F. Korth Associate Professor of Marketing at the Mendoza College of Business, University of Notre Dame.

I am an empirical modeler. My research focuses on the interaction between firms and consumers on digital media, including topics related to online advertising, user-generated content, competitive strategy, and digital piracy. 

My work has appeared in leading business journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and Production and Operations Management. I currently serve as an Associate Editor for Marketing Science and Journal of Interactive Marketing, and serve on the editorial review board of Journal of Marketing Research and Journal of Marketing. 

My research has received several recognitions, including a finalist for the Don Lehmann Award for the best dissertation-based paper published in Journal of Marketing or Journal of Marketing Research, the INFORMS Society for Marketing Science dissertation proposal award, and an honorable mention in the Marketing Science Institute's Clayton dissertation proposal competition. I was also awarded the best reviewer award by Marketing Science and Journal of Marketing. 

I received my Ph.D. in business administration (marketing) from the University of Southern California, where I also earned a master’s degree in economics. I obtained my B.S. in mathematics and B.A. in economics from Peking University. Before joining Mendoza, I served on the faculty at UNC-Chapel Hill and the University of Houston.